DataOnMass LLC is a Semiconductor Industry Consultancy
Martin Mason Doing Business as DataOnMass LLC is Your Partner in Navigating the Complexities of the Semiconductor Market
In today’s fast-paced semiconductor landscape, success hinges on a deep understanding of technology, market dynamics, and customer needs. As a seasoned expert I provides tailored product management, product definition, marketing including content generation and management and business development solutions to help you achieve your goals.

Deep Domain Expertise: I possess a comprehensive understanding of the semiconductor industry, from cutting-edge technologies to evolving market trends. Tecnology experience includes mixed signal analog; flash, MRAM and other eNVM technologies; FPGAs and microcontrollers and the ‘soup-to-nuts’ product lifecycle.
Data-Driven Insights: I leverage market research and data analysis to develop effective strategies that drive results. I am proficient in PowerBi, Tableau and have used those tools to manage opportunity pipelines and drive sales engagement and accountability activities for several clients.
Customer-Centric Approach: I focus on understanding your target audience, applications and your unique value proposition. Delivering solutions that meet your specific needs.
Proven Track Record: I have a history of success in helping semiconductor companies achieve their business objectives.
Why Choose DataOnMass?
- Product Management:
- Product Strategy and Roadmap Development
- Product Launch and Lifecycle Management
- Competitive Analysis and Market Positioning
- Marketing:
- Go-to-Market Strategy and Execution
- Demand Generation and Lead Conversion
- Brand Building and Thought Leadership
- Market content generation and deployment
- Business Development:
- Channel Partner Management and Ecosystem Development
- Strategic Alliances and Joint Ventures
- Business Case Development and Investment Analysis

My Approach
I believe in building long-term partnerships with my clients. My collaborative approach ensures that I understand your unique challenges and goals, and I work closely with you to develop and implement customized solutions.